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How do I Start a Career in Marketing Communications??

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A brown desk with a sheet of paper with marketing strategy written on it, with an iron placed on it as a paper weight. a pen is on the desk too, alongside a potted plant

How do I start a Career in Marketing Communications?? Do you want to embark on an exciting Marketing journey?

Dive into and explore the exciting world of Marketing Communications. Whether you’re a student or a fresh-faced graduate or looking to switch careers, this guide on how to start a career in Marketing Communications is your ticket to success. So, buckle up or saddle up (if you’re into cowboys) because it will be a wild informative rodeo!!

On a serious note, here’s a comprehensive and straightforward guide to kick-start your career in this thrilling field.

A cowboy on a horse, swinging a lasso, with information written inside the lasso.

1. Get the required know-how:

Knowledge, as they say, is power. It would be best to consider educating yourself by pursuing a degree or certification in marketing, communications, or a related field. This is like equipping yourself with a weapon made up of marketing wisdom in your quest to conquer the marketing communications universe. It is critical to know what to do and when to do them, so educate yourself.

A group of professional black people in a boardroom.

2. Internships:

Internships are the best ways to get practical experience and make connections within the industry. Hunt down these opportunities, use them to showcase your skills and what you’ve learned, impress your supervisors, and show them what you’re made of. That sounds easy enough, and a Google search is always the first and best way to start.

3 people standing and talking

3. Networking:

Become a Social Butterfly!! Attend industry events and workshops, join professional associations, and connect with like-minded professionals on LinkedIn. Be as charismatic and charming as possible and make meaningful connections that could lead to career opportunities. If there’s a camera, get in front of it, buddy up to people in your field, and make friends. Trust me, it works. Your social currency is your greatest asset, so make some and spend it wisely.

A lady taking a picture of a dancer..

4. Showcase your skills online:

In today’s digital world, an online presence is significant which could make or break you. Create social media profiles that show off your work. Be professional but don’t forget to sprinkle in a bit of humor.

A man sitting doing a podcast, smiling.

5. Personal Projects:

These are your secret weapons in showcasing your skills and creativity. Start a blog, a newsletter, launch a podcast, create a YouTube channel, or even run your own Social Media campaign. Let your marketing brilliance shine through, and the projects demonstrate your skill, passion, and ability. They’re the secret weapon in your back pocket to be unleashed when applying for a job.

3 people communicating via video chat

6. Polish your communication skills:

In Marketing Communication, strong communication skills are essential, in case that wasn’t implied from the name. Make sure to hone your writing and verbal skills. Master the art of storytelling and the ability to capture your audience with your words.

An abstract image of a smiling man's head, with a street inside

7. Be Bold and Creative:

Marketing Communications thrive on creativity. Embrace your inner Michelangelo and come up with crazy (but not too crazy) and Innovative ideas that grab attention. Think outside the box; don’t be scared to let your imagination run wild. Become the trendsetter and not a trend follower.

An older man speaking to a younger man on a bench.

8. Mentorship:

Find a Marketing Communication guru who can help and guide you. Their wisdom and experience will go a long way in navigating the twists and turns of the industry. Having your very own Yoda or Mr. Miyagi in your corner would be best.

A lady attending an online class and taking notes.

9. Never stop learning:

Learning never stops, and you have to stay ahead of the curve. Attend workshops, webinars, follow industry blogs, take online courses, and devour marketing books. Soak up all the knowledge and stay hungry for more. Stay on top of the latest trends and strategies and become a guru in your own right. The more you learn, the more you grow, and the more doors open for you. And you know what? You’re in luck!! PTMA has got you covered; toggle back to the homepage or tap on the follow-through link and pick a package that best suits you; there, you can get all the information you need and also get your resume reviewed by a professional who will put you through and help prepare you for all professional opportunities.

Conclusion

There you have it—the ultimate guide to conquering the marketing communications universe and starting a career in marketing communications. Be yourself, stay passionate, stay hungry for knowledge, and never forget to sprinkle some humor here and there; no one likes a Dry Tom. Remember that success comes to those who dare to be different and have a bit of fun along the way. Don’t forget to like, comment and subscribe to get more informative content like this to guide you through your professional journey.

P.S: All images were gotten from Unsplash*

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